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SEARCH ENGINE MARKETING

Search engine marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. While searching on google, there are few links which come on top of the search result page with a tag AD or sometimes it is written as ‘Sponsored Ads’.

To get your website on top of the sponsored ad section, we have to bid for that position and hence, EaglehITech’s expertise in this process helps to you to set the right budget for the ads and improve your ROI. Once the user comes on the website after clicking the ad, it is also very important that we show him relevant content and a very easy way to communicate with you, so that it can become an effective lead.

  • It’s measurable
  • Pay Per Action
  • Geotargeting
  • Free Exposure
  • Control
  • Best ROI
What is search engine marketing?
Search engine marketing is an umbrella term referring to all activities utilized to generate visibility in search engine results in order to increase revenue. Common strategies and tactics include search engine optimization (SEO), content marketing, link development, and pay-per-click (PPC) management.
How does search engine marketing help my business?
If you have a business, your internet presence is the most important business tool you have working for you 24/7. Search Engine Marketing benefits your business by:
  • Increased sales for your eCommerce site,
  • Increased leads to your professional services business,
  • Increased numbers of visitors to your brick-and-mortar business,
  • Increasing whatever action you want the Internet visitor to take.
    • I have small business in a specific geographic area, can PPC bring me business?
    Absolutely. A PPC advertising campaign can be geographically targeted to specific locations and regions. Geo-targeting is well suited for brick-and-mortar stores and service businesses operating within a specific region, for instance real estate agencies and other professional services. Your PPC ads show only to those within the geographic area that are setup within the campaign. As with a local newspaper, you are only advertising to the target audience who is likely to use your service or buy your product.
    Should i consider running sponsered ads on Bing & Yahoo ?
    Absolutely. Although Bing has fewer users than its biggest competitor Google, those that use this search engine have statistically taken action more often. For our clients, the costs per conversion are sometimes lower on Bing than on Google. There is only one search advertising platform, Bing Ads, to advertise on both Bing and Yahoo. This enables you to advertise to a wider audience with just one tool.